Who Is This Course For?

  • Local Service Businesses

    Whether you own a local service business or work in marketing, this course is tailored to help you leverage Google Ads effectively.

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

Course curriculum

    1. Introduction

    1. Getting Started

    2. Account Structure

    3. Google Ads Campaign Setup

    4. Campaign Settings

    1. Ad Headlines & Descriptions

    2. Sitelinks

    3. Callouts

    4. Structured Snippets

    5. Call Extensions

    6. Budet & Billing

    7. Location Extension

    8. Advanced Location Settings

    9. Bidding Settings

    10. Adding Keywords

    1. Form & Call Conversion Actions

    2. Tracking Calls with Google Forwarding #

    3. Adding Google Forwarding # to GTM

    4. Adding Conversion Actions to GTM

    1. Navigating Google Ads

    2. Column Set Up: Campaign Level

    3. Column Set Up: Ad Group Level

    4. Column Set Up: Search Terms & Negative Keywords

    5. Wrapping Up

    1. Thank You

About this course

  • $10.00 / month with 7 day free trial
  • 25 lessons
  • 2 hours of video content

FAQ

  • Do I Need Prior Experience To Start This Course?

    Absolutely not! This course was made for beginners who are just starting out with Google Ads

  • When Does This Course Start and Finish?

    The course starts now and never ends. This course is completely self-paced and you get to decide when you start and finish.

  • How Long Do I Have Access To The Course?

    You have access to this course forever. After enrolling, you have unlimited access to this course for as long as you need it – across any and all devices you own.

  • What Do I Need Before I Start The Course?

    You don’t need anything to get started. However, we do recommend you have an email address and a website or landing page set up.

Your Instructor

Hi, I'm Michael Czerwinski, President, and co-founder of MetaLOGIC Design, with over a decade of digital marketing experience. As a Google Partner, my expertise is accredited by Google, and MetaLOGIC Design has been recognized as a top PPC agency by Clutch.co for six consecutive years. Join me to gain industry insights and hands-on tactics honed through managing thousands of campaigns and millions in ad spend, empowering businesses to thrive in the world of digital marketing.

Better Marketing Starts Here.

Enroll today